Ep 82: The Systems Behind a Scalable SEO Agency | with Joe Romeo of Aperitif Agency & Rocket Fuel Agency
Update: 2025-11-24
Description
Summary:
Host Sean Lang talks with Joe Romeo, founder of Aperitif Agency and co-founder of Rocket Fuel Agency, about his journey from SEO freelancer to running two thriving agencies. Joe shares the key systems, hiring strategies, and AI-powered processes that have helped him build scalable operations and a motivated team while still balancing life as a new father.
Takeaways:
- Moving from freelancer to agency owner requires process, systems, and delegation.
- Hire curious, self-driven learners over those with perfect résumés.
- SOPs and structure are the foundation for scaling sustainably.
- AI and automation free time for strategy and creativity.
- Prioritizing family time makes you a more disciplined and focused leader.
Check out Joe's agency here:
Learn the 5 mistakes keeping your agency stuck, and the 5 Custom GPTs that solve them. Free course at https://www.agencyuplift.co/blueprint
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